Content moderation definition is fairly simple. It is a balancing act to curb offensive content and protecting the target audience from offensive content. There are many content moderation companies that do this job, but not all of them are equal Their success in dealing with different types of threats will depend on their ability to adapt and change quickly and efficiently. Let’s have a look at the different challenges content moderation companies face today:
o First, content moderation companies have to determine what is acceptable for users’ content moderation. This is where there can be a difference of opinion. Some would say that nudity is acceptable whereas others say that it is not. There is no universal agreement on this because we live in a very subjective age where people often take things in stride and there is no gray area. Therefore, content moderation companies must use their own subjective judgment to decide what is not acceptable.
o Second, the content moderation companies have to make sure that the content they approve does not encourage harm against any individual or institution. For example, they might be asked to disable comments that encourage social media violence, or might have to remove a video that portrays the execution of a terrorist act.
The key here is that the content moderation companies have to stay objective and make sure they have taken into consideration the individual or institution being targeted. Not taking into account the person, institution or situation might mean that the company commits social media faux pas, which will not help its cause.