When you are looking to optimize your website for Google, you need to be careful not to make any drastic changes. The best way to make sure that your website is search engine friendly is by keeping the following in mind:
Page speed
Google has a metric for page speed, and a site with a page load time under half a second has the best chance of ranking well. If your page takes longer to load, you will have a higher bounce rate. You can speed up your site by optimizing your images and removing unnecessary characters in your source code. Then, use a CDN to deliver these files to your visitors.
Use web developer guidelines. While using web developer guidelines will help you get listed in Google search results, a website that follows good SEO New Zealand principles is more likely to have a good chance of ranking well.
In addition to this, use Google Analytics to track visitor habits and see what areas need work. This tool is free and will give you the details on how often people view a page. It will even tell you where they go once they’ve viewed a page.
Improve your bounce rate. A website that is slow to load is a sure-fire way to lose customers. The goal of optimizing your site for Google is to minimize the bounce rate, so it’s important to make sure it loads quickly and looks attractive.
If you’re unsure of what to do, use free resources to learn as much as you can about SEO. If you’re stuck, look at your competitors’ sites and see what you can do to increase your ranking in search engines.