SEO is a complex marketing channel that is designed to help businesses grow their bottom lines. Ultimately, it’s not just about driving traffic to your website or increasing your search visibility – it’s also about converting that traffic into revenue. This means that you should measure the results of your SEO campaigns in a way that’s directly tied to your business goals.
The most obvious SEO metric that you should track is your keyword rankings. The aim is to rank first on Google for the keywords that you are targeting, and this metric will give you an idea of how effective your strategy is.
How Do You Measure Your SEO Success?
You should also keep an eye on your organic traffic – this is the number of people who have visited your site as a result of searching for content relevant to your business. This can be measured using Google Analytics or a third-party service, and will provide you with an accurate picture of the impact your SEO efforts are having.
Aside from traffic, it would be best if you also considered the following SEO metrics:
CTR – Click Through Rate
This metric is important to understand for both users and search engines. If your search engine rankings are delivering a lot of traffic but your CTR is low, this suggests that the searchers who are visiting SEO South Florida have been unable to find what they are looking for. This could mean that you need to rework your pages’ content to meet your visitors’ needs.
Bounce Rate – Page Load Time
A high bounce rate can be detrimental to your search engine ranking, so it’s crucial to keep an eye on this metric. This metric will tell you how long people can navigate from your homepage to other pages on your site.
Domain Authority – Backlinks
Another essential metric to track is your domain authority. This metric can be calculated by looking at your backlinks from authoritative websites. This will give you an idea of how your SEO efforts are performing, and how your site’s authority is growing over time.
Backlinks are an essential part of any SEO strategy, so it’s important to keep track of your backlink portfolio. You should use a tool like Ahrefs to monitor the volume of backlinks pointing to your website over time.
Domain Authority – Backlinks
If your backlink portfolio is strong, this can help boost your rankings and drive more qualified traffic to your website. You should also keep track of how many new links you’re acquiring.
Your keyword rankings are an essential metric for assessing your SEO performance, but you should also check out your total impressions (the number of unique visitors to your website who have clicked on your organic listings). This metric is more valuable to you than your average rank because it shows how often your keywords appear in the SERPs.
While the above SEO metrics are easy to measure, there are many more to consider. For example, you should track your search visibility over a period of months and years to see if your SEO strategy is truly having an impact on your business. You should also consider a range of other factors such as your user experience and your site’s conversion rates.