If you’re a marketer, you may have noticed that there are many different types of digital marketing available. Some of these methods include social media marketing, email marketing, and pay-per-click advertising. Others, such as affiliate marketing and content marketing, focus more on reaching specific audiences. Here are some examples of these types of digital marketing:
Main Types of Digital Marketing
Email Marketing: Email marketing is a popular form of digital promotion and involves providing regular updates about the business. For example, you could use this to announce new products, services, stores, or events.
You could also use email marketing to send thank-you notes, confirmation emails, e-commerce digital marketing South Florida and notifications to your customers. Other forms of digital promotion include social media groups, live streams, and online events. Understanding your customers’ buying cycles is important when choosing where to display your products.
Retargeting: Retargeting ads are displayed to users who visited a specific page on your site. For example, an online grocery store could target users who viewed an apple product page but then left.
If they left your site, they would be shown advertisements about apple products on social media or in mobile applications.
The first pillar of digital marketing is called the user journey. It is the process by which customers come into contact with your brand and how they interact with you. It begins with a customer’s awareness of your brand.
Another type of digital marketing is pay-per-click. With pay-per-click, you only pay if someone clicks on your digital advertisements. The downside of this strategy is that the ads will no longer be there if there is no payment.
It’s also important to note that you can also use pay-per-click for ads in mobile apps. These types of digital marketing are popular among business owners. So what are the main types of digital marketing?