Most college students are members of Generation Z and are constantly glued to their phones. Although too much social media can have negative effects, quitting it entirely is often unrealistic.
Certain sites or apps, most notably Instagram, Snapchat and TikTok, have an especially strong following among young adults. These platforms are also great for colleges looking to reach their target audience.
Facebook is a social media platform that allows users to share status updates, post photos, video chat, and create pages and groups dedicated to specific causes or interests. Founded in February 2004 by Mark Zuckerberg and his college roommates, the site was initially limited to Harvard University students before expanding world-wide in September 2006. Today, anyone 13 or older can use the website, making it one of the most popular in the world.
As college students are a younger demographic, they tend to use social media platforms that appeal to their age group such as YouTube, Snapchat, and TikTok. The most popular app in their arsenal, according to a recent survey by Cabrini, is Snapchat.
Students also turn to apps like Instagram and Twitter for their daily dose of entertainment. As a result, these channels can be used to advertise campus events and scholarships by this link. However, some research has shown that too much social media usage can lead to mental health problems or even affect academic performance.
TikTok
Most American adults use social media, and college students are no exception. In fact, a recent survey found that the majority of 18- to 29-year-olds use Instagram, Snapchat, and TikTok. These platforms appeal to admirers of photography and selfies. They also allow users to express themselves creatively, with video content ranging from trending dances to practical jokes to short skits.
Using social media as an outreach tool is a powerful way to reach prospective students. However, it’s important to remember that impressions don’t necessarily translate into engagement. For example, a survey by Niche and Tudor Strategies found that high school seniors are less likely to want to see colleges on Facebook than on Snapchat.
While Snapchat is a popular social media platform for sharing stories, it’s not the best channel to use as a recruitment tool. It’s a good idea to focus your efforts on Instagram, where many students interact with campus accounts. Additionally, students find photos interesting and enjoy seeing student social media takeovers.
Whether strolling through Jazzman’s or Founder’s Hall, it is not uncommon to see Cabrini students with their noses buried in their phones. In fact, 51%1 of Gen Z say that they use social media daily. With that being said, it is important for schools to be active on popular social media platforms.
Twitter is a social media platform where users can share short text messages, videos, images, animated GIFs, polls and more with their followers. Each post is called a tweet and can be up to 280 characters long. Twitter is especially popular with millennials and Generation Z as it allows them to connect with people across the world and explore different opinions.
Instagram is a visual platform that appeals to admirers of photography and selfies. It also allows college students to share their experiences with friends and family members. It is a great place to promote college events, as well as to interact with potential future students.
Yik Yak
For students juggling other obligations and academic pursuits, social media is an essential tool for finding information. Survey respondents also noted that it’s a great resource for humor and entertainment. This is especially true for video, which is the preferred format for many of these users.
Originally created in 2013, Yik Yak is a pseudonymous app that lets users post their thoughts for everyone in their area to read. Initially, the app became popular on college campuses and high schools for gossiping, updating and chatting with peers. It later became a forum for racist remarks and cyberbullying. This led many middle and high school administrators to ask the company to implement geo-fencing, which blocks students from using the app while on campus.
The app has since been re-released and is still popular on college campuses. It is similar to other anonymous messaging apps but offers a hyperlocal component, using GPS to provide a feed of what people are saying within a 10-mile radius.
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