Google Ads is an online advertising program that operates under a pay-per-click model. Marketers target specific keywords and bid on them. This process enables them to get more exposure for their ads and improve their ROI. The highest-quality ads are shown more often and in higher positions on the SERP, resulting in higher click-through rates and conversions.

What is Google Ads and How Does it Work?

Google Ads are shown on the first page of the SERP and are almost identical to organic search results. The first pages on Google receive the majority of traffic. However, purchasing advertising space on Google does not guarantee a top spot because many marketers are bidding for the same keywords.

What is Google Ads and how its work

Keywords are the search terms that users type to find your product. It is best to pick a handful of keywords that will bring the best results. You can always add more keywords later if necessary Differences between Google Ads and SEO. However, you should keep in mind that keywords have an impact on search volume and click-through rate.

You can also set negative keywords, which are keywords you do not want to rank for. These keywords are those that are semi-related to your intended search terms but outside of the scope of your campaign. Pay-per-click, or PPC, is another type of advertising. Although not specific to Google Ads, PPC is one of the most common paid campaigns.

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